Mediatransformasie dek die tafel vir ’n nuwe joernalistiek

Abstract

Media transformation sets the scene for a new journalism
Since 1993 the South African media have been going through a period of fundamental transformation. This process has resulted in a phenomenon of black journalists and whites with credentials as anti-apartheid activists, moving into senior editorial positions at the South African Broadcasting Corporation (SABC) as well as at newspapers. This article briefly describes the said transformational steps within the framework of existing media models, inter alia the developmental, social-responsibility and democratic-participatory models. Journalism covering the arts, culture and literature is thereby placed within a broader media context. It is concluded that the dominant media model(s) will determine the kind of journalism we can expect in future.